The most consumed products in the world have been increasing their sales, both traditional and online. Still, online sales growth has been markedly higher, including in Brazil. Learn more about the growth in electronic sales in Brazil. The FMCG (Fast Moving Consumer Goods) product group - which corresponds to the most consumed products for the public - has had increasing sales.
Its growth is evident in both traditional and online commerce, although this growth is not reaching equivalent rates. Recently, a market study carried out by Kantar analyzed globally sales in several countries in the world, considering the period between June 2021 and June 2019.With regard to sales in Brazil, this study concluded that the increase in FMCG in the total Brazilian market was in the order of 5.6%, while online sales corresponded to an increase of 30.9%, an increase seven times faster than that shown by global sales in the country.E-commerce platforms such as Shopify are also an inseparable part of this growth, as they allow new entrepreneurs to open more functional and manageable online businesses, which also motivate online demand for products and increased digital sales in Brazil. Come and learn more about Kantar's study and the growth of online sales on Brazilian soil.