Online sales show surprising growth in Brazil

The most consumed products in the world have been increasing their sales, both traditional and online. Still, online sales growth has been markedly higher, including in Brazil.

Online sales show surprising growth in Brazil

The most consumed products in the world have been increasing their sales, both traditional and online. Still, online sales growth has been markedly higher, including in Brazil. Learn more about the growth in electronic sales in Brazil. The FMCG (Fast Moving Consumer Goods) product group - which corresponds to the most consumed products for the public - has had increasing sales.

Its growth is evident in both traditional and online commerce, although this growth is not reaching equivalent rates. Recently, a market study carried out by Kantar analyzed globally sales in several countries in the world, considering the period between June 2021 and June 2019.With regard to sales in Brazil, this study concluded that the increase in FMCG in the total Brazilian market was in the order of 5.6%, while online sales corresponded to an increase of 30.9%, an increase seven times faster than that shown by global sales in the country.E-commerce platforms such as Shopify are also an inseparable part of this growth, as they allow new entrepreneurs to open more functional and manageable online businesses, which also motivate online demand for products and increased digital sales in Brazil. Come and learn more about Kantar's study and the growth of online sales on Brazilian soil.

The increase in FMCG sales in BrazilThe

Brazilian market is far from being the international market with the highest number of sales, but gradually this market is beginning to turn to e-commerce and electronic purchases.Among the Latin American markets, Brazil currently ranks third as an online buyer behind Colombia and Mexico.According to the study conducted by Kantar, the expectation for Brazil is that there will be a growth of 10 global level in the number of FMCG sales by 2025, and it is expected that in Brazil this growth will be in the order of 3% in the same period.

Who leads the growth of the online market?

The study conducted by Kantar took into account several countries, including Brazil, China, Mexico, Taiwan, UK, Thailand, South Korea, Spain, Malaysia and France. Of the countries analyzed, China seems to continue to lead e-commerce, having shown an increase of 36.1%, and it is estimated that currently the essential supplies of the house are purchased online by 3 out of 4 families in Mainland China.In Asia, the figures presented by South Korean and Tawain are also impressive and it is still expected that online will become the main channel of commerce in this continent in the next 5 years, representing a third of all purchases in China and a quarter of all purchases of FMCG in South Korea.In europe, the online market seems to have the greatest impact in the UK (7.5%) and France (6.2%), also expected to grow until 2025.